This article was published a few months ago but it just entered my radar so I felt like sharing it with you. The article deals with BlackSpot shoes, which is a no-logo sneaker positioned to be the anti-Nike. Here's an excerpt from the article
[He] wanted a pair of Blackspot shoes. This was a considered choice: the shoes are made from "vegetarian materials," including organic hemp and recycled tires. They are manufactured in a "safe, comfortable union factory" in Portugal and sold by the creators of Adbusters, a magazine best known for its withering critique of the advertising business and of mindless materialism. Instead of a logo – or as its logo – the Blackspot is decorated with a rough circle meant to suggest the obliteration of branding; the shoe Coyle wanted is called the Unswoosher, in an unsubtle reference to the most famous shoe logo of all, Nike's swoosh.
The makers of the Blackspot explain their mission as being "to establish a worldwide consumer cooperative and to reassert consumer sovereignty over capitalism."
Read the full article here. I really get what they're trying to do, but aren’t they creating a no-brand brand? I guess the ancillary benefits of using recycled materials as well as a socially conscious manufacturer balance it out. But the sneakers look exactly like Chucks!! What's up with that?